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Substance Abuse and Mental Health Services Administration
Public Relations Guide for Rural Housing Organizations
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This guide is aimed at organizations that are working to increase the stock of affordable housing in the rural United States. The publication contains an overview of public relations (PR) including basic definitions of public relations concepts; a step-by-step guide with a checklist and time line suggestions; lists of basic PR tools plus PR tools for special occasions; advice on planning events; and new PR tools provided by the Internet and new communications systems. Also, included in the appendices are templates for special tasks; information about website development including free sources and services; and overviews of six case studies. (HAC Press Release)
Washington, D.C.